SEO search engine optimization
SEO search engine optimization , referred to as SEO) is a purpose to improve the site’s ranking on search engines in the way of the use of search search engine rules. Profound understanding is: through SEO search engine optimization such a search engine based marketing ideas for the site offers eco-style self-marketing solution that allows the site to occupy a leading position in the industry to gain brand benefits. The study found that search engine users tend to only pay attention to several entries in search results front, so many sites are hoping to influence sorting through various forms of search engines. Especially among the various sites rely on advertising for a living is staggering. The so-called “search engine optimization for handling” means to make the site easier for search engines to accept.
SEO is through reasonable means easy-indexed by search engines, so that the basic elements of the site for search engines and more user-friendly principles (Search Engine Friendly), making it easier to be indexed by search engines and prioritization subordinate SEM (search engine marketing). SEO in Chinese means search engine optimization. Popular understanding is: the law by summing ranking search engine optimization for the site is reasonable to make your website increase in Baidu and Google rankings, search engines bring you customers. Profound understanding is: through SEO such a search engine based marketing ideas for the site offers eco-style self-marketing solution that allows the site to occupy a leading position in the industry to gain brand benefits.
Search engine based on a certain strategy, the use of specific computer program to gather information from the Internet, the information is organized and processed to provide users with search service, users retrieve relevant information presented to the user’s system. Learning search engine optimization SEO, you must first understand what is a search engine and search engine principle . Including full-text search engine index, catalog, indexing, meta-search engines, vertical search engine, Assembling search engines, portals and search engines free link lists.
Abroad, SEO carried out earlier, those skilled specializing in
SEO Search Engine Optimization
Google is called “Search Engine Optimizers”, referred SEOers. Because Google is the world’s largest search engine provider, Google has become the world’s major research SEOers like, for which Google has an official website dedicated SEO introduced, and that Google’s attitude to SEO Search Engine Optimization
Search Engine Optimization
First, the internal optimization
- META tags optimization: For example: Optimize TITLE, KEYWORDS, DESCRIPTION, etc.
- Internal link optimization, including the relevance of links (Tag tag), anchor text links, all navigation links, and image links
- Website content updates: Stay updated station every day (mostly updated articles, etc.)
Second, external optimizer
- External links Category: blog, forums, B2B, news, classified information, paste it, know, Wikipedia, and other relevant information networks try to keep the diversity of links
- Outside the chain of operations: add a certain number of external links per day, so that stable keyword ranking improved.
- Outside the chain of choice: your site and with some relatively high correlation, the better the overall quality of the website exchange links, keyword ranking to consolidate stability
SEO Search Engine Optimization friendly website which features:
- Extensive use of Web pages and other image or Flash rich media (Rich Media) form, there is no text information that can be retrieved, but the most basic is SEO search engine optimization articles SEO SEO and pictures;
- No title page or title does not contain valid keywords;
- Body of the page is less effective keywords (typically less than 2% of the entire article to 8%);
- Website navigation system allows the search engines “read”;
- A large number of dynamic pages so that search engines can not be retrieved;
- Not provided other search engines have been included in the website link;
- Site flooded with spam to deceive search engines, such as “page transition”, “doorway” pages, the same color as the background of the text;
- Lack of original content site, copying the hard copy someone else’s content and the like.
About seo, strict defined as follows: seo means on the basis of understanding of natural search engine ranking system on the site of internal and external adjustment and optimization, to improve the website keyword in the search engine rankings naturally get more traffic and attract more target customers, to achieve the goal of network marketing and brand building. Search engines are constantly changing the principle, the principle of retrieving the changes will directly lead to a site’s ranking in the search engine changes, so the search engine optimization is not once and for all.
At the level of consciousness, we can image SEO search engine optimization understood as follows: When a user enters a search engine, is like entering a huge library. Well, in this library, there are a lot of classification, classification into large classification (can be understood as bookshelves) small class (can be understood as the shelves above the grid) as well as specific to the smallest classification (book content itself) – Elliot Key word.
Are adding new content every day in the library, then a new site appears equivalent to a category inside a book appears. So the title of the book and the order in which it corresponds to the site’s TITLE and Description. But if “others” (may refer to search engine) into the library find this book, although this category or in a series of books, but the title of this book with some of the previous book’s title exactly the same, so sure readers will misunderstand you are copying someone else’s book, so the original will affect your rankings. So although your site is new, but in fact, in the beginning you can not have a good rankings. This seriously affects the future optimization.
Website Optimizer can help you improve your index page, if your link has been improved, continue to maintain high quality backlinks to increase the number and content of your left rankings will continue to maintain or increase. Late applications unless a way of cheating be punished or stopping post-maintenance. And if you stop the auction ads, the site also links will instantly disappear. More than 95% of search engine users will give priority to regular search engine results is given, of which most people only on the left side can not be satisfied with the results will go to view ads on the right side.
According to the survey, 87% of Internet users will use the search engine to find the information you need, and that among the nearly 70% of searchers will find the information they need directly from the first page of search results natural rankings.
Auction ads show limited position, the results of the auction of a large amount of customers due to price reasons can not be ranked in the home, making this part of the customer is difficult to obtain a good effect by auction advertising.
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